Ferrero Travel Market launches high-profile airport campaign : The Moodie Davitt Report – The Moodie Davitt Report

INTERNATIONAL. Ferrero Travel Market has launched a high-profile campaign in key European airports to showcase its Ferrero Rocher Tablet line.

The tablet is available in milk, dark 55% cocoa and white chocolate flavours. All three flavours are each available in travel retail-exclusive multi-packs.

The confectionery company has partnered with Lagardère Travel Retail, Dufry and Gebr. Heinemann for a regional roadshow, showcasing the Ferrero Rocher Tablet range

In April, Ferrero Travel Market partnered with Lagardère Travel Retail to host a tasting activation at Rome Fiumicino Airport Terminal 3. The animation showcased the tablet collection. It was hosted by a Brand Ambassador and supported be a digital media campaign.

Ferrero Travel Market also partnered with Dufry for a digital campaign at Madrid Barajas Airport in the same month. The campaign featured on Dufry’s social channels as well as on the Red by Dufry App and the Reserve & Collect website. It invited travellers to sample the chocolate tablets with a special focus on the travel retail-exclusive 3 x 90g Ferrero Rocher Tablet multipacks in milk, white or dark chocolate.

In addition, the Ferrero Rocher Tablets are being showcased for a two-month long promotion Istanbul Airport in partnership with Gebr. Heinemann. The promotion began in May. This will be followed by a digital media campaign launching in Paris Orly Airport in September.

A delicious chocolate journey: The new tablet offers the same Ferrero Rocher taste but with a new multi-sensory chocolate experience

(Pictured above) The roll-out follows a launch in Luxembourg Airport with activations that ran from November to December 2021

The regional roll-out follows the launch of the Ferrero Rocher Tablets in Luxembourg Airport in November and December 2021. The Ferrero Rocher Tablet range made its global travel retail debut at The Virtual Travel Retail Expo in October 2021. It was also the subject of a recent Moodie Davitt homepage makeover.

“Ferrero Rocher Tablets are proving to be extremely popular among fans of the original Rocher praline but also with newcomers to the brand who are looking for a sharing or treat size indulgence,” commented Ferrero Travel Market General Manager Sergio Salvagno.

“Our retailer partners have embraced the opportunity to showcase these new Tablets with alacrity. They know that the new SKUs from the famous brand Rocher, which gave them the best-selling boxed chocolate in the world, are likely to bring golden rewards.”

Large-scale digital advertisements highlighted the new tablet range at Rome Fiumicino Airport

The 90g tablet offers the same distinctive taste of the brand’s hero chocolate and hazelnut Ferrero Rocher speciality. The product design features a gentle dome over each square that pays homage to the original Ferrero Rocher treat, while a chocolate base supports a cream filling covered with a chocolate top layer and sprinkled with crunchy hazelnut.

The new tablet range was developed over three years, by a team of more than 50 people, who created over 300 recipes, before finding the right balance of flavour and texture for the new tablet.

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